A CPG brand inspired by Fatima and Beacher Abudu Welle.
I come from a long line of farmers and food entrepreneurs who for generations have grown, harvested, and processed their own fresh produce, millet and spices. As a child, I watched closely as my grandmother picked Moringa, Jute Leaves and other superfoods from our garden and cooked them down into delicious soups and stews. As a teen, I was my mother's sous-chef for years as she operated her own catering business in the US. In many ways, I've always known that I would return to the culinary world.
During the height of the devastating global pandemic, I was inspired to launch The Welle Made Co. to honor and celebrate my grandfather, Abudu Beacher Welle, a generous, audacious, and strong man who I deeply admired, and who taught me to value integrity and community. He was the cornerstone of our tightly-knit family and community.
Every afternoon after school, we would gather around one of my many favorite meals. During these formidable years, I adopted some of his eating styles--till this day, I eat Fufu with a spoon instead of with my hands (judge me!). Though our time together was short, I carry these memories and so many of the lessons that have shaped the woman I am today.
Food has always been at the center of my life...a tool to convene and to connect people and culture. I am delighted to share our iconic foods with you. Thanks for joining me in this journey!