We are looking for a talented marketing communications specialist to oversee and manage our online presence. You will be responsible for creating original content, managing posts, and engaging with our online community. You will manage the company’s brand and launch several new initiatives including a loyalty program. Here at The Welle Made Co., you have a unique opportunity to be part of an emerging CPG brand. Here, your voice is valued.

HERE'S WHAT YOU WILL ACCOMPLISH

Social Media

• Develop and implement digital social media marketing strategies

• Manage Instagram and Facebook accounts, in conjunction with founder; updating account profiles as needed

• Build content calendar and schedule all posts

• Curate creative and engaging content—generate, edit, publish, and share content in line with the brand guidelines and that amplifies the brand’s voice

• Regularly check social media platforms and respond to comments and messages

• Research ways to methodically grow social media following 8% month-over-month

• Work collaboratively with management to ensure alignment with overall company goals

Website & Communications

• Frequently monitor and update company website and Goldbelly shop page–update content, graphics and include new elements (brand values, about us, “as seen in”, etc.), as needed

• Monitor online traffic and leverage analytics to determine current conversion rate. Set new conversation goals and implement strategies to boost sales month-over-month across all ecommerce sites, in conjunction with management

• Compile customer data across all ecommerce and POS platforms; use CRM to build out a customer database

• Design and build out monthly newsletter with at least a 40% open rate

• Update all POS platforms with appropriate brand

• Research and implement new approaches to target new and retarget existing customers including an effective SMS and loyalty program

• Map out and launch weekly blog posts on website

HERE’S WHAT WE’RE LOOKING FOR

• Collaborative, eager to learn, a problem solver

• Strong interest in marketing and consumer insights

• Knowledge of SEO and marketing analytics

• Website design

• Knowledge of social media trends and best ways to optimize social media platforms

• Excellent verbal and written communications skill

• Adaptable, a self-starter, and the ability to manage your time

COMPENSATION & BENEFITS

• $450-$800 monthly, commensurate with experience

• Flexible work schedule

• This role can be fully remote

GET IN TOUCH WITH US

Email your resume and letter of interest to hello@wellemade.com.